Museum
Rijksmuseum
Amsterdam, Netherlands
The national museum of Dutch art and history, home to Rembrandt's Night Watch.
Food and drink · Netherlands · Noord-Holland
Heineken Experience
An interactive tour inside the former brewery that tells the story of the Dutch lager.
Paid entry about 1.5 h
For storytellers
Why Heineken Experience matters
The Heineken Experience is set in the original brewery building and takes you through the brewing process, the history of the brand and its advertising. There are interactive stations, a stable with horses and tastings at the end. It is lively and tourist-focused rather than a craft-beer deep dive, but it is fun and well run.
Talking points
- The building is the former brewery.
- Tastings are included at the end.
- It is a short walk from the Rijksmuseum.
Free to read aloud or adapt in your video. Check facts that matter to you against an official source before you publish.
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